6.9 yuan on the hot search! Luckin Coffee fights price war

According to reports, on May 1, only 24 hours after the Taobao flash sale was launched, the sales volume of Cudi Coffee quickly rose to the first place in the coffee category on the platform, an increase of nearly 10 times compared with daily orders. In addition, as of May 7, the cumulative sales of Cudi Coffee on the JD takeaway platform have exceeded 40 million orders.

In this regard, there is a view that Luckin’s price reduction is in response to Cudi’s low-price competition.

Pan Helin, a well-known economist and member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology, said in an interview that from the perspective of coffee products, Luckin started through low-price competition, and later founded Cudi Coffee after the founder was kicked out, and Cudi Coffee is keen to open a store near Luckin Coffee, so the low-price competition between the two sides is no secret.

Pan and Lin analyzed that from the perspective of the entire beverage industry, in fact, this is still inspired by new tea drinks such as Mixue Bingcheng, such as the best sales of lemonade and the cheapest among the drinks in Mixue Bingcheng, which makes many tea shops and coffee shops want to use low-price explosions to drive sales. This reflects the fierce competition between tea chains today. Of course, some new products can also get more consumer users through drainage, which is also to cultivate consumers’ consumption habits of drinking tea and coffee.

“I drink coffee almost every day”, netizens: This wave of business wars really can’t be drunk

For Luckin Coffee’s 6.9 yuan discount, some netizens felt suddenly, “I thought it was a bug” and “The world is changing fast, and I buy 9.9 coffee?” ”

Some netizens posted orders on social platforms, hoping that the business war would continue.

Some netizens also said that this wave of business war hurt me, “It’s too cheap, but I really can’t drink it.” “At the same time, I hope that merchants will not affect the quality of coffee because of price reductions.