Lavazza

Spanning an entire century, Lavaça has a strong Italian family tradition, which has been passed down from generation to generation. In 1895, Luigi Lavazza bought a small grocery store Paissa olivero for 26,000 lira (about 20 US dollars) in the old commercial district of Torino in northern Italy, which was the seed of the kingdom of Lavaza. Luigi Lavazza bought his own green beans and roasted a variety of coffees to suit his customers’ tastes, and due to his high interest, he soon mastered every depth of the roasting process, and after the First World War, his three sons Mario, Beppe and Pericle were discharged from the army and joined, Luigi Lavazza was able to develop a retail into a wholesaler, and he took a big step forward in the coffee kingdom.
However, just when it was just starting to start, seeing that the market was full of unlimited business opportunities, the international situation changed again, the outbreak of World War II, Italy was boycotted by the international alliance, all materials could not enter Italy, and the entire Italian coffee market was almost suspended, but in a difficult environment, Lavazza did not give up the dismal coffee business, and finally after the war, he was the only one left, and a single star dominated the Italian coffee market.