Coffee giant Starbucks officially announced two important news in the Chinese market – one is the price reduction of many of its products, and the other is to create an all-weather service scene of “coffee in the morning and non-coffee in the afternoon”.
According to media reports, from June 10, Starbucks’ three ace categories – Frappuccino, iced tea, and tea latte, a total of dozens of products will collectively launch a new summer “heartbeat price”. Taking the big cup as an example, the average price drop reached about 5 yuan.
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